Importance Of Anchor Text in SEO

 

  • Anchor text are Hyper links are nothing but clickable text in an HTML Hyperlink.
  • Anchor text generally appears in blue colour. But we can change the colours through HTML or CSS.
  • Anchor text tells both search engines and users for providing relevant information  about content of relevant destination what is the content is about.
  • It tells your readers what to expect before they click the link. Anchor words are THE promise about what is on the other side of the link, so they must be highly relevant.
  • Penguin update has been introduced to check low quality links or over optimized anchor Text.

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